The Symbolism of Colours for Gen Z. Visual Communication Through Images and Hashtags

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Podstawowe informacje

Inny tytuł
Dzieło
Rozdział w monografii
Autorzy
Redaktor
Jednostka organizacyjna
Akademia Sztuk Pięknych im. Jana Matejki w Krakowie
 Wydział Form Przemysłowych
Dyscyplina
sztuki plastyczne i konserwacja dzieł sztuki
Data realizacji
2022
DOI
Czasopismo
ISSN
eISSN
ISBN
978-0-6484724-4-5
eISBN
Miejsce realizacji
Newtown
Wydawca
International Colour Association (AIC)
Tytuł monografii
Proceedings of the International Colour Association (AIC) Conference 2022
Otwarty dostęp
Tak
Miniatura
Pliki

Pliki

The Symbolism of Colour for Gen Z. Visual Communication Through Images and Hashtags.pdf(1.05 MB)

Słowa kluczowe

item.subject.pl
symbolika barw
 barwa w mediach społecznościowych
 kształcenie w zakresie barwy

Abstrakt

item.page.abstract.pl
Sociologists have identified Generation Z as a group of people born after 1996 who do not know a world without digital devices and virtual communication platforms. Equipped with phones, they document their lives on an ongoing basis, taking photos and sharing them on social networking sites. Today, Generation Z is largely made up of students who divide their time between the real world and the reality of electronic media. The paper is intended to present the results of an experiment conducted with second-year undergraduate students of the Faculty of Design at the Academy of Fine Arts in Krakow, in the winter semester of the academic year 2021/2022, as part of the colour fundamentals course. The aim was to find out to what extent colours have a semantic value for them, used in interpersonal communication, and how the visual message is complemented by the verbal message. For 2 weeks, students were assigned the task of looking for the particular primary colour - red, yellow, blue or green - in their surroundings. They documented the examples they found by taking photos with a smartphone or camera and then posted them on a specially prepared profile on Instagram, complementing them with hashtags of their choice. Within each colour, a set of hashtags was created and those that were repeated at least three times were used to create basic categories of meaning attributed to the analysed colours.