Research on Colour in Industrial Design: Brief History, Overview of Methods and Stories of Successful Products

Podstawowe informacje

Inny tytuł
Dzieło
Rozdział w monografii
Redaktor
Siniscalco, Andrea
Jednostka organizacyjna
Akademia Sztuk Pięknych im. Jana Matejki w Krakowie
Wydział Form Przemysłowych
Dyscyplina
sztuki plastyczne i konserwacja dzieł sztuki
Data realizacji
2022
DOI
10.23738/RCASB.006
Czasopismo
ISSN
eISSN
ISBN
978-88-99513-18-4
eISBN
Miejsce realizacji
Mediolan
Wydawca
Gruppo del Colore – Associazione Italiana Colore
Tytuł monografii
Colour and ColorimetryMultidisciplinary Contributions Vol. XVII A
Otwarty dostęp
Tak

Słowa kluczowe

item.subject.pl
projektowanie kolorystyki
paleta barw
wzornictwo przemysłowe
historia designu
barwa w marketingu

Abstrakt

item.page.abstract.pl
Colour in industrial design is a subject that has been considered from both scientific and artistic positions, but has primarily been the domain of practitioners making choices for technological, functional and marketing reasons. The development of design education, whose milestone was the Bauhaus, based colour design on scientific theories, created by artists and art theorists, in which aspects of visual perception and subjective experience of colour were the most important. The authors of the most famous books on colour theory were Josef Albers and Johannes Itten, and the titles "Interaction of colour" and "The art of colour" remain the most popular reference books used in the training of designers. (Calvo Ivanovic 2022). The aim of this paper is to present selected examples of the role of colour in product design, significant from the point of view of authors of books on the history of design (Fiell and Fiell, 2013; Miller, 2009; Sparke, 2009). The selection of examples aims to analyse the different methods and meanings of colour in product design and the contribution of colour to a product's commercial success. The paper analyses 8 famous projects from the years 1950-2006 whose colours introduced significant changes in the approach to product colour design. An attempt is made to indicate the design methods and basic design criteria that influenced the choice of colours from an aesthetic, semantic and functional point of view.